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Llano Estacado
May 29, 2024 | Llano Estacado

Meet Matt Bostick: The Sommelier Elevating Texas Wine at Llano Estacado Winery

Meet Matt Bostick: The Passionate Sommelier at Llano Estacado Winery

Nestled in the heart of the Texas High Plains, Llano Estacado Winery stands as a beacon of the burgeoning Texas wine industry. One of the key figures driving its success is Matt Bostick, a certified sommelier with over a decade of experience in the wine world. Raised in Lubbock and a graduate of Texas Tech University, Matt’s journey has taken him from the hills of Italy to the glitz of Los Angeles, only to bring him back home to Texas, where his passion for wine continues to flourish.

A Sommelier’s Journey: From Texas to Italy and Back

Matt Bostick's love affair with wine began in Florence, Italy, where he studied hospitality. It was here that he met Parisian sommelier Quinton Paillard, who inspired him to pursue a career in wine. After earning his degree from Texas Tech University, Matt honed his skills at prestigious establishments in Los Angeles, including Jackson Family Estates and Osteria Mozza. His experiences there deepened his knowledge and refined his palate, preparing him for the role he holds today at Llano Estacado Winery.

Bringing Expertise and Passion to Llano Estacado

At Llano Estacado, Matt serves as both the Hospitality Director and Sommelier, where he excels in educating visitors about the intricacies of wine tasting and production. His approachable teaching style demystifies wine for novices and aficionados alike, making the world of wine accessible and enjoyable. Matt’s dedication to education extends beyond the tasting room through initiatives like the Sommelier Summer School, a comprehensive program designed to deepen participants' understanding of wine.

Why Visit Llano Estacado Winery?

Visiting Llano Estacado Winery offers a unique opportunity to explore Texas wines under the expert guidance of Matt Bostick. Here’s why you should plan your visit:

- Engaging Wine Education: Matt’s passion for history and wine shines through in his engaging tours and tastings. He helps visitors understand the nuances of wine, from identifying tasting notes to perfecting food pairings, making every visit both educational and enjoyable.

- Exclusive Events: Llano Estacado hosts a variety of events, including the renowned Grape Day. This celebration marks the end of the harvest season with live music, art booths, and, of course, plenty of wine. It's an excellent opportunity to see Matt in action and experience the vibrant community spirit of the winery.

- Hands-On Experiences: From food and wine pairing classes to the Sommelier Summer School, Llano Estacado provides immersive experiences that allow guests to connect with wine on a deeper level. These programs are designed to be fun and informative, breaking down the barriers of wine education and fostering a genuine appreciation for Texas wines.

- A Legacy of Excellence: As Texas' second oldest winery, Llano Estacado has a rich history and a reputation for producing high-quality wines. Under Matt’s stewardship, the winery continues to innovate and gain recognition, not just within Texas but on the national stage as well.

Plan Your Visit

Whether you're a local or a tourist, a visit to Llano Estacado Winery promises a memorable experience. Engage with Matt Bostick, explore the beautiful vineyards, and taste the exceptional wines that are putting Texas on the global wine map. Check out the winery's events calendar and book your visit today to discover why Llano Estacado and Matt Bostick are at the forefront of Texas wine excellence.

For more information and to plan your visit, head to the Llano Estacado Winery website ().

Exploring Llano Estacado Winery with Matt Bostick as your guide offers a captivating glimpse into the world of Texas wines, rich in history, flavor, and hospitality. Don't miss the chance to learn from one of the best and taste the future of Texas wine. Cheers!

Matt Bostick
May 29, 2024 | Matt Bostick

Exploring Texas Wine: A Journey Through History, Vineyards, and Exceptional Flavors


Texas, the Lone Star State, is renowned for its vast landscapes, rich history, and vibrant culture. But there's another gem that has been steadily gaining recognition: Texas wine. With its unique climate and diverse terroirs, Texas has emerged as a significant player in the American wine industry. This blog delves into the fascinating world of Texas wine, exploring its history, regions, grape varieties, notable wineries, and the burgeoning wine tourism scene. Whether you're a seasoned oenophile or a casual wine enthusiast, join us on this journey through the vineyards of Texas and discover the flavors and stories that make Texas wine truly exceptional.

The Rich History of Texas Wine

Early Beginnings

The history of Texas wine dates back to the 1650s when Spanish missionaries planted the first vineyards in the El Paso area. These early vineyards were essential for producing sacramental wines, which were a crucial part of religious ceremonies. The missionaries' efforts laid the groundwork for future viticulture in Texas, though it would be centuries before the industry truly flourished.

European Influence

In the 19th century, European immigrants, particularly from Italy and France, brought their winemaking traditions to Texas. They recognized the state's potential for viticulture due to its diverse climate and soil conditions. These immigrants planted vineyards across the state, from the fertile river valleys to the arid high plains, experimenting with various grape varieties and techniques.

Prohibition and Revival

The early 20th century brought significant challenges to the Texas wine industry. The Prohibition era (1920-1933) dealt a severe blow, with many vineyards abandoned or converted to other crops. However, the resilient spirit of Texas winemakers endured. The mid-20th century saw a revival, spurred by the establishment of pioneering wineries like Val Verde Winery in Del Rio, which has been in continuous operation since 1883.

Modern Era

The modern Texas wine industry began to take shape in the 1970s with the founding of Llano Estacado Winery in Lubbock and Fall Creek Vineyards in Tow. These wineries demonstrated that Texas could produce wines of exceptional quality. Today, Texas is the fifth-largest wine-producing state in the U.S., with over 400 wineries and eight distinct AVAs (American Viticultural Areas).

Texas Wine Regions

Texas boasts a diverse range of wine regions, each with its unique climate, soil, and grape varieties. Here are the primary regions that contribute to the state's vibrant wine industry:

Texas Hill Country

The Texas Hill Country AVA is one of the largest wine-growing regions in the United States, spanning over 9 million acres. Located in central Texas, this region is known for its rolling hills, limestone-rich soils, and picturesque vineyards. The Hill Country's warm days and cool nights create an ideal environment for growing a variety of grapes, including Tempranillo, Viognier, and Sangiovese.

Texas High Plains

Situated in the panhandle of Texas, the Texas High Plains AVA is characterized by its high elevation (3,000 to 4,000 feet) and semi-arid climate. The region's sandy loam soils and long growing season make it perfect for growing Bordeaux and Rhône varietals like Cabernet Sauvignon, Merlot, and Syrah. The High Plains account for a significant portion of Texas' wine grape production.

Texas Gulf Coast

The Texas Gulf Coast AVA, stretching from Corpus Christi to Houston, benefits from a humid, subtropical climate. The region's sandy soils and proximity to the Gulf of Mexico create a unique microclimate for grape growing. Notable grape varieties from this region include Blanc du Bois and Black Spanish, both of which are well-suited to the humid conditions.

Escondido Valley

The Escondido Valley AVA, located in West Texas near Fort Stockton, is a relatively small but important wine region. Its arid climate and calcareous soils provide an excellent environment for growing warm-climate grape varieties like Zinfandel and Chardonnay. The region's high elevation and cool nights help maintain acidity in the grapes, producing well-balanced wines.

Texas Davis Mountains

The Texas Davis Mountains AVA, situated in the Trans-Pecos region, is known for its rugged terrain and high-altitude vineyards. This region experiences cooler temperatures compared to other parts of Texas, making it suitable for growing grapes like Pinot Noir and Riesling. The volcanic soils add a distinct minerality to the wines from this region.

Grape Varieties in Texas

Texas' diverse climate and soils allow for the cultivation of a wide range of grape varieties. Here are some of the most notable ones:


Tempranillo, a Spanish grape variety, has found a natural home in Texas. The state's warm climate and limestone soils mirror those of Spain's Rioja region, where Tempranillo thrives. Texas Tempranillo wines are known for their bold flavors, rich tannins, and notes of red fruit, leather, and spice.


Viognier, a white grape variety originating from the Rhône Valley in France, has gained popularity in Texas for its aromatic qualities and ability to withstand the state's heat. Texas Viognier wines often exhibit floral aromas, stone fruit flavors, and a rich, creamy texture.

Cabernet Sauvignon

Cabernet Sauvignon is one of the most widely planted grape varieties in Texas. The state's diverse terroirs allow for the production of a range of Cabernet styles, from fruit-forward and approachable to complex and age-worthy. Texas Cabernet Sauvignon wines typically feature dark fruit flavors, firm tannins, and hints of cedar and tobacco.

Blanc du Bois

Blanc du Bois is a hybrid grape variety developed to withstand the heat and humidity of the southeastern United States. It has become a staple in the Texas Gulf Coast region, producing crisp, aromatic white wines with flavors of citrus, peach, and melon.

Black Spanish

Black Spanish, also known as Lenoir, is another hybrid grape well-suited to Texas' challenging growing conditions. It is commonly used to produce fortified wines and rosés, known for their deep color, robust flavors, and versatility.

Notable Texas Wineries

Texas is home to a thriving wine industry, with numerous wineries producing award-winning wines. Here are some of the notable wineries that have made a significant impact:

Llano Estacado Winery

Established in 1976, Llano Estacado Winery is one of Texas' oldest and most respected wineries. Located in Lubbock, the winery has played a pivotal role in the state's wine industry, producing high-quality wines that have gained national recognition. Llano Estacado offers a wide range of varietals, including Cabernet Sauvignon, Chardonnay, and Tempranillo.

Fall Creek Vineyards

Founded in 1975, Fall Creek Vineyards is a pioneer in Texas winemaking. Situated in the Texas Hill Country, the winery is known for its dedication to producing exceptional wines that reflect the region's unique terroir. Fall Creek's Meritus blend, a Bordeaux-style red, is particularly acclaimed.

Messina Hof Winery

Messina Hof Winery, located in Bryan, is one of the largest and most awarded wineries in Texas. Established in 1977, Messina Hof has built a reputation for its diverse portfolio of wines, ranging from dry reds and whites to sweet dessert wines. The winery also offers a luxurious wine resort and bed-and-breakfast experience.

Becker Vineyards

Becker Vineyards, situated in the Texas Hill Country, is renowned for its beautiful estate and high-quality wines. Founded in 1992, the winery produces a wide range of varietals, including Viognier, Malbec, and Cabernet Sauvignon. Becker Vineyards is also known for its lavender fields and annual Lavender Festival.

Pedernales Cellars

Pedernales Cellars, located in Stonewall, is a family-owned winery specializing in Spanish and Rhône-style wines. Established in 2005, the winery has gained acclaim for its Tempranillo and Viognier wines. Pedernales Cellars is committed to sustainable practices and offers stunning views of the Texas Hill Country from its tasting room.

Wine Tourism in Texas

Wine tourism in Texas has flourished in recent years, with visitors flocking to the state's picturesque vineyards and charming wineries. Here are some key aspects of wine tourism in Texas:

Wine Trails

Texas boasts several wine trails that guide visitors through some of the state's most beautiful wine regions. The Texas Hill Country Wine Trail, for example, features over 50 wineries and offers a variety of events and tastings throughout the year. The Way Out Wineries Trail, located in the central part of the state, includes a group of boutique wineries that offer intimate, personalized experiences.

Wine Festivals

Texas hosts numerous wine festivals that celebrate the state's vibrant wine culture. The Texas Wine and Grape Growers Association's Annual Conference and Trade Show is one of the largest events, bringing together winemakers, industry professionals, and wine enthusiasts. Other popular festivals include the Fredericksburg Food and Wine Fest, the GrapeFest in Grapevine, and the Wine and Wildflower Journey in the Hill Country.

Winery Tours and Tastings

Many Texas wineries offer guided tours and tastings, allowing visitors to learn about the winemaking process and sample a variety of wines. These experiences often include behind-the-scenes access to vineyards, barrel rooms, and production facilities. Tasting rooms provide a relaxed atmosphere where guests can enjoy flights of wine, often paired with local cheeses and charcuterie.

Wine and Culinary Experiences

Texas' wine regions are home to a thriving culinary scene that complements the state's wines. Many wineries feature on-site restaurants and bistros that offer farm-to-table dining experiences. Wine and food pairing events are common, showcasing the versatility of Texas wines with local cuisine. Some wineries also host cooking classes, wine dinners, and vineyard picnics.

Accommodations and Resorts

For those looking to immerse themselves in Texas wine country, several wineries offer unique accommodations. From charming bed and breakfasts to luxurious wine resorts, these properties provide a perfect retreat for wine lovers. The Messina Hof Wine Resort in Bryan and the Cabernet Grill at Cotton Gin Village in Fredericksburg are just a couple of examples of the exceptional hospitality available in Texas wine regions.

The Future of Texas Wine

The future of Texas wine is bright, with continued growth and innovation on the horizon. Here are some trends and developments to watch:

Sustainability and Organic Practices

Many Texas wineries are embracing sustainable and organic practices to ensure the long-term health of their vineyards and the environment. This includes water conservation, soil health management, and the use of organic fertilizers and pest control methods. Sustainable viticulture not only benefits the environment but also enhances the quality and character of the wines.

Expansion of Wine Regions

As the Texas wine industry continues to grow, new regions are being explored for their viticultural potential. Areas such as the Texas Panhandle, the Permian Basin, and the Trans-Pecos region are gaining attention for their unique climates and soils. The expansion of wine regions offers new opportunities for grape growing and winemaking, contributing to the diversity and richness of Texas wine.

Innovation in Winemaking

Texas winemakers are known for their innovative spirit and willingness to experiment with new techniques and grape varieties. This includes the use of advanced viticultural practices, such as precision viticulture and climate-controlled fermentation, to enhance wine quality. Winemakers are also exploring lesser-known grape varieties that thrive in Texas' unique climate, adding new dimensions to the state's wine offerings.

Increased Recognition and Awards

Texas wines are increasingly gaining recognition on the national and international stage. Texas wineries regularly earn awards and accolades at prestigious wine competitions, showcasing the quality and diversity of the state's wines. This growing recognition helps to elevate the profile of Texas wine and attract more wine enthusiasts to the region.


Texas wine has come a long way from its early beginnings with Spanish missionaries and European immigrants. Today, it stands as a vibrant and dynamic industry, producing world-class wines that reflect the state's diverse terroirs and innovative spirit. From the rolling hills of the Hill Country to the high plains of the Panhandle, Texas offers a wealth of wine regions to explore, each with its unique flavors and stories.

Whether you're sipping a bold Tempranillo, a fragrant Viognier, or a crisp Blanc du Bois, Texas wines offer a taste of the Lone Star State's rich history and vibrant culture. With its thriving wine tourism scene, exceptional wineries, and continued growth and innovation, Texas is a must-visit destination for wine lovers.

So why wait? Plan your trip to Texas wine country and discover the magic of Texas wine for yourself. Cheers to the past, present, and future of Texas wine!

Matt Bostick
May 29, 2024 | Matt Bostick

Discover Llano Estacado: Texas' Hidden Gem for History, Adventure, and Award-Winning Wines


Nestled in the heart of the Texas Panhandle, Llano Estacado is a hidden gem waiting to be discovered. Known for its vast plains and breathtaking sunsets, this region offers a unique blend of history, culture, and natural beauty that captivates the hearts of both tourists and locals alike. Whether you're a history buff, a nature enthusiast, or a wine connoisseur, Llano Estacado has something special for you. Join us as we explore the rich history, stunning landscapes, and exceptional wine tasting experiences that make Llano Estacado a must-visit destination.

The History of Llano Estacado

The history of Llano Estacado, also known as the Staked Plains, is as rich and diverse as the land itself. This expansive plateau, covering parts of Texas and New Mexico, has been home to various indigenous tribes for thousands of years. The Comanche, Apache, and Pueblo peoples thrived in this region long before the arrival of European explorers.

In the mid-16th century, Spanish explorers led by Francisco Vázquez de Coronado were among the first Europeans to set foot on Llano Estacado. They named it the "Staked Plains" because of the wooden stakes they used to mark their route across the vast, featureless landscape. Over the centuries, Llano Estacado became a critical area for cattle ranching and agriculture, playing a significant role in the development of the American West.

The cultural and geographical importance of Llano Estacado cannot be overstated. It served as a critical trade route and a strategic location during various conflicts, including the Indian Wars and the Texas Revolution. Today, visitors can explore numerous historical sites and landmarks that tell the story of this fascinating region.

Natural Beauty and Landscape

Llano Estacado's landscape is a testament to the raw, untamed beauty of the American Southwest. Characterized by its wide-open spaces, rolling plains, and dramatic skies, this region offers a visual feast for nature lovers and photographers alike. The plateau's unique geological formations, including caprock escarpments and deep canyons, create a striking contrast to the flat, expansive plains.

One of the most remarkable aspects of Llano Estacado is its diverse flora and fauna. The region is home to a variety of plant species, including yucca, mesquite, and wildflowers that paint the landscape with vibrant colors during the spring and summer months. Wildlife enthusiasts can spot pronghorn antelope, mule deer, coyotes, and an array of bird species, making it a paradise for birdwatchers and nature photographers.

The best times to visit Llano Estacado for sightseeing are during the spring and fall when the weather is mild and the natural beauty of the region is at its peak. Whether you're exploring the rugged trails of Palo Duro Canyon or simply taking in the panoramic views from a scenic overlook, the beauty of Llano Estacado is sure to leave a lasting impression.

The Rich History of Texas Wine

Texas has a long and storied history with winemaking, dating back to the 1650s when Spanish missionaries planted the first vineyards in the El Paso area. These early vineyards were essential for producing sacramental wines, but they also laid the groundwork for what would become a thriving industry centuries later.

By the 1800s, European immigrants, particularly from Italy and France, brought their winemaking traditions to Texas. They recognized the state's potential for viticulture due to its diverse climate and soil conditions. Despite setbacks from Prohibition in the early 20th century, which devastated the wine industry nationwide, Texas winemaking saw a resurgence in the 1970s.

The establishment of Llano Estacado Winery in 1976 marked a significant milestone in this resurgence. Located in the High Plains of Texas, Llano Estacado Winery has been at the forefront of the state's wine industry, demonstrating that Texas could produce wines of exceptional quality. Today, Texas is the fifth-largest wine-producing state in the U.S., with over 400 wineries and eight distinct AVAs (American Viticultural Areas).

Wine Tasting Experience at Llano Estacado

No visit to Llano Estacado would be complete without indulging in the region's exceptional wine tasting experience. Llano Estacado Winery, established in 1976, is the second oldest and most renowned winery in Texas. It has played a pivotal role in putting Texas wines on the map and continues to produce some of the finest wines in the state.

The winery's location on the high plains provides an ideal climate for grape growing. The combination of sunny days, cool nights, and well-drained soils creates the perfect conditions for producing high-quality wines. Llano Estacado Winery is known for its wide range of varietals, including Cabernet Sauvignon, Merlot, Chardonnay, and Tempranillo, each offering a unique taste of the region's terroir.

Visitors to Llano Estacado Winery can enjoy guided tours of the vineyard and winery, where they will learn about the winemaking process from grape to glass. The tasting room offers a welcoming atmosphere where guests can sample a variety of wines, paired with delicious local cheeses and charcuterie. For those looking to take a piece of Llano Estacado home with them, the winery's gift shop offers a selection of wines, souvenirs, and wine-related accessories.

Top Attractions and Activities

Llano Estacado is brimming with attractions and activities that cater to a wide range of interests. Here are some must-see sites and experiences:

Palo Duro Canyon State Park: Known as the "Grand Canyon of Texas," Palo Duro Canyon is a natural wonder that offers stunning vistas, hiking trails, and opportunities for camping and horseback riding. The park's amphitheater hosts the famous "Texas" musical drama during the summer months, a must-see for visitors.

Caprock Canyons State Park: Home to the official Texas State Bison Herd, Caprock Canyons offers rugged beauty and a chance to see bison roaming freely. The park features hiking and biking trails, as well as opportunities for fishing and wildlife viewing.

Buddy Holly Center: Located in Lubbock, this museum is dedicated to the life and music of rock 'n' roll legend Buddy Holly. It features memorabilia, exhibits, and a music-themed gift shop.

National Ranching Heritage Center: Also in Lubbock, this museum offers a glimpse into the history of ranching in the American West. Visitors can explore historic buildings, exhibits, and interactive displays.

Llano Estacado Winery: As mentioned earlier, a visit to this renowned winery is a highlight of any trip to the region. Enjoy wine tastings, tours, and special events throughout the year.

Visitor Information

Planning a trip to Llano Estacado is easy with the right information. Here's what you need to know:

Getting There: Llano Estacado is accessible by car via several major highways, including Interstate 27 and US Highway 84. The nearest major airport is Lubbock Preston Smith International Airport, which offers flights from various cities across the United States.

Accommodation Options: The region offers a variety of accommodation options, from charming bed and breakfasts to modern hotels. Some popular choices include the Overton Hotel in Lubbock, the Palo Duro Canyon Cabins, and the historic Hotel Turkey.

Local Dining: Llano Estacado boasts a vibrant culinary scene that celebrates local flavors and traditions. Enjoy Tex-Mex cuisine, barbecue, and farm-to-table dining at popular restaurants such as The Crafthouse Gastropub, Evie Mae's Pit Barbecue, and The Ranch at Dove Tree.


Llano Estacado is a destination that offers something for everyone. From its rich history and stunning landscapes to its world-class wine tasting experiences and exciting attractions, there is no shortage of things to see and do. Whether you're a first-time visitor or a local resident looking to rediscover the beauty of your own backyard, Llano Estacado promises an unforgettable experience. So why wait? Start planning your visit today and discover the magic of Llano Estacado for yourself!

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